More and more people are pursuing the entrepreneurial dream of starting up their own business than ever before, and these kinds of companies are helping to completely shape transform our day to day lives and our future more than anyone could have expected or anticipated.
Startups are the kinds of businesses that are incredibly attractive to investors as well, as they offer the potential for a fantastic return on the initial investment if the investment is time to appropriately – and startups always have the opportunity to be sold or expanded into a major economic force the way that startups like Uber have become for specific industries.
At the same time, because there are so many different startups out there – and so many of them vying for attention from a set pool of investors – finding the right investors for your startup can feel like a bit of a tall task. Here are some tips and tricks to help you out.
Create a “dream sheet” of perfect investors
Platforms like Angel List can help you research all different kinds of investors that are actively interested in funding startups, including information about the kinds of startups that they have worked with in the past and their track record for success. You want to use platforms like this to create a dream sheet of perfect investors that you love to have the chance to work with, and then you’ll want to aggressively market your startup to these individuals more than anyone else.
Network like crazy
The old adage that your “net worth is equivalent to your network” is more accurate today than it ever used to be in the past, which is why you want to spend as much time as humanly possible effectively networking in the circles that have the potential to boost your startup and your investment profile. You don’t want to network just to network, but instead want to make sure that you are getting your details and your company out in front of the kinds of startup investors that can transform your business and your financial future.
Create an effective elevator pitch
Because investors are going to be overloaded with opportunities they’ll have the chance to take advantage of, they are the ones that are going to be in the power position – and you’ll need to make sure you are able to separate yourself and your startup from the rest of the pack with ineffective condensed pitch that gets your message and the benefits of investing with you across ASAP.